What is a media kit?
Press kit or Media kit as it is often called, is a set of information or more specifically some key ‘data’ that is kept ready for journalists, potential clients, promoters and investors so they have a ready information about the company they are interested in to initiate a business relationship or just to write about it. This helps in capturing media’s attention. This is a strategically collected information which is aimed to encourage media, journals, bloggers to write about you or promote you. It’s a way to promote one’s business.
This is not a new concept. In olden days (just decades ago), companies used to keep a stack of pamphlets, brochures, maps, images, data, model information, product strategies, key customer list in a folder which helps media and journalists to keep track of how a company is doing, and to also write about it so the outside interested parties can know more about it. It’s somewhat like a press release that’s given by a company so that more information is given out to the general public, more specifically whoever is interested in having a business relationship or even just reading and knowing more about the company. It’s the nitty-gritty of a company that shows key snapshots of how a company is performing.
This, especially makes the work of a journalist easier.
Media Kits Examples:
Check this blog post for some Media Kit examples on media kits that will inspire you.
Ponder more: Investopedia defines Media Kit
Ponder more: How to put together a press kit
Here’s a super image created by wetherillssayido.com which outlines what a media kit must have:
Ponder more: 10 inspiring media kits from bloggers
What is in a media kit?
Since Media Kit is all about what a company does, how it is doing, who are all its customers, and other related quantitative data, that’s what is mainly given in to a media kit folder. This can also contain the company’s mission, about the company, services provided, current clients, testimonials, contact information, etc.
Ponder more: What goes into a media kit?
How to write a media kit to grab the journalist’s attention?
Entrepreneur.com has a very good article, which I have cited below, where it gives an in-depth detail of how to actually get noticed by means of having a Press Kit developed. As they rightly pointed out, busy editors sort through piles of media kits every day and getting one’s press kit noticed is the key to publication and action.
Ponder more: Forbes media kit
One key point to note is that a Letter of introduction, more like an ‘About’ page in a company website, is what makes it more compelling to potential clients and media personnel to give a great impression. Because this is the page where majority of the people land to know more about any company out there on the internet.
This is also the page where contact information is usually provided for the clients to get in touch with a company, so it makes perfect sense to have a great About page as well – this can also go in to one’s media kit, nevertheless. It’s all about how you remain unique when there are so many people who do just the same thing. In order to grab attention of the people who ‘decide’ as to who gets business and who doesn’t – being unique and useful is the key.
Ponder more: How to write a good press kit?
Are there any media kit tools?
You may want to check these out:
In a nutshell:
What are the key ingredients of a good media kit? I made this list for a company that is web based – something like a blogger’s page who wants to be known to the world of affiliates and readers who might become customers.
1. Photo – a good photo of you, your company if located with any registered office.
2. About – what the company does, who are its founders, who are you. Why you do what you do.
3. Client information – who your current customers are
4. Subscribers – how many people follow you on social media
5. Unique visitors – how many people visit your blog, website, shop
6. Popular posts – if you are a blogger, media magazine, what’s your popular post(s).
7. Recent posts – when was the last you wrote, what is it
8. Stats – other stats that are important for your potential investors to know more about
9. Analytics – any other insights and analytics that you care for your customers to know about
10. Rates, if anything is being sold on your website – how much does your product cost. what’s its usage fundamentals and requirements. How does it benefit your customers.
11. Media coverage, interviews, etc. – were you recently in the news or just famous for something worthy of mention.
12. Testimonials – do you have good feedback and happy customers that you feel happy sharing with the world.
These are some of the quick points that I gathered for a good media kit to include. There is no hard and fast rule as to what to be included. Basically, its all the good data that a client or journalist cares about in writing or promoting a company. Just ensure all these information is readily available in a manner that is easy to understand and visuallly appealing.